Business= customers and customers = business; more customers = more business, few customers = less business.
The ultimate aim of every business to expand its customer base as this will raise the profit. In order to attract customers; there are various schemes that business owners opt for such as discounts, coupon codes, free services, product and service package etc.
Among all such ways; one way is to have Loyalty cards. Now, what these loyalty cards are? We all know that every business has competitors except a few. In order to sustain in the market; it is necessary to have regular customers and everybody wants to snatch the customers.
During such situations; loyalty plays an important role. For a business, it is important to have a loyal customer base even though they are few in numbers. Loyalty increases the business reputation. Today, majority of businesses are facing the issues of having disloyal customers.
What are Loyalty Cards?
In order to increase the number of ‘loyal customers”; schemes like as “Loyalty cards” are useful. It is a beautiful way to increase business and work. It’s a simple marketing tool that can create awareness about your company.
Similar to that of a debit/credit card, loyalty card is a plastic/paper card that qualifies the customer under the loyalty program of any business where loyal customers get special gifts, discounts and offers best for them.
Every business sets some criteria for their customers to avail this card and the points availed can be exchanged against any product/ service and it solely depends on the company policy whether those points can be redeemed for cash or not.
B2B loyalty programs encourage businesses to continue doing this as it boosts the repeat purchase of products and services.
Benefits of Loyalty cards:
Many loyalty programs are running successfully in Australia at retail chains, individual stores, hotels, credit card schemes etc. Different loyalty programs are BB Retail Capital, Miller’s Retail Club etc. How businesses can be benefitted from this? Let’s understand:
a) Customer Retention: Loyalty card program is one of the ways to get new customers and maintain them.
b) Boost Sales: These cards motivate customers to visit your store again and on their second visit; they can avail special discounts, offers or rewards etc. More shopping can get you maximum return.
c) Create and Spread Product Awareness: Not all people are knowing your company or brand; this shows there’s lack of awareness among people about our business. Loyalty cards can make people aware about the brand.
Keep changing rewards every now and then to keep customers coming and gaining something new always.
d) Maximize customer reach: These cards help business to expand their customer base by providing special offers to those who recommend your product/service to their friends and family.
Some referral schemes for loyalty card holders will motivate them to talk something about the business.
e) KYC (Know Your Customer): This card makes it easy for your people to get the customer details. Know their likes and dislikes; check customer’s shopping habits and lots more.
f) Customer Happiness: Let’s say recently you gave small chocolate box to every employee who completed 5 years in your company. This makes him/her feel important and hence they will keep coming back with their new friends and family.
So, if you wish to take your business to the next level; get your loyalty cards today. You can get good quality from loyalty cards printing at affordable rates. Try this out and let us know how this has helped you grow your business.